By the looks of it, Laredo’s new 64,000-plus square-foot manufacturing plant in Goshen, Ind., appears to be a long way from completion. Yet, within 30 days this new Keystone facility will be the hub of activity, producing up to 100 Keystone Laredo fifth-wheels and travel trailers each week, according to a news release.
While adding a boost to the local economy, Plant 41 will help satisfy the growing demand for Keystone’s hot-selling Laredo campers.
According to Keystone group general manager Ryan Juday, the Laredo brand has undergone a complete re-invigoration over the past year. Retail registrations are up over 23% compared to the prior year and market share gain is up 10%, according to Statistical Surveys Inc. Says Juday, “New floorplans, an entire new Super Lite fifth-wheel series to cater to the new generation of pick up trucks, and a complete redesign from the ground up across all models are key factors in our success. Laredo dealers are enthusiastically embracing the improvements. The addition of this new plant will enable us to satisfy our dealers with the products they want when they need them.”
Consumer response to the new Laredo at this year’s early retail shows has also been extremely encouraging, says Chris Lizzi, Laredo product manager. “The new graphics, all new interiors, dual-radius fiberglass front cap and integrated LP storage are turning heads. Plus we have huge pent up demand for our Super Lite fifth-wheels and 300RB rear basement trailer. We’re looking forward to shipping these new models when the new plant comes on line. Consumers are carefully considering features and floorplans before making their buying decisions. We believe we have Laredo dialed-in for continued success in 2011.”
Keystone RV Co. is the nation’s largest producer of travel trailers and fifth-wheels, with manufacturing facilities at its headquarters in Goshen, Indiana, and Pendleton, Oregon. Keystone is a subsidiary of Thor Industries, Jackson Center, Ohio, the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses. For additional company information, visit www.Keystonerv.com.
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